First, the way of Smet's corporate culture construction

Corporate culture—or corporate culture—generally refers to the collective ideal of the company's common ideals, basic values, style, lifestyle, and behavioral norms formed in the medium and long term. It is the sum of the spiritual wealth created by the company in the process of business management. It is a reflection of the long-term cultural construction of a company that has appeal and cohesiveness to corporate members and can unify the interests, goals, needs, and behaviors of many people. It includes values, top goals, codes of conduct, management systems, and ethical trends. It takes all employees as its work targets, through publicity, education, training, cultural entertainment, and friendship, to maximize the will of employees, standardize employee behavior, and condense the strength of employees to serve the overall goals of the company. Implementation of Kangding Culture Construction:

1. Morning meeting, regular meeting, summary meeting

Use a number of time to preach the company's values before and after work every day. The summary meeting is a monthly, quarterly, annual department and company-wide regular meeting. The whole meeting will be photographed, signed, and recorded. This has also become part of the company's system and corporate culture.

2, work summary

The summary of work is to let employees regularly judge their own behavior according to the content of corporate culture, and judge whether they have achieved corporate requirements and how to improve.

3. Posting slogans promoting corporate culture

Write the core concept of corporate culture as a slogan and post it on the prominent position of the company.

4, establish a model of the company's advanced model

It has set up a visualized behavioral standard and concept mark for employees. Through typical employees, they can clearly understand “what is work positive”, “what is work initiative”, “what is professionalism” and “what is cost concept”? "What is high efficiency" to enhance employee behavior. Because these behaviors are difficult to quantify, only the specific image can fully understand the employees.

5, go out to study

The requirements of the management of the company are justified, because others have done this, and we have not done this because we are not working hard enough, we should improve the work to learn from others. By going out to study, you can feel the management mode and cultural atmosphere of other companies, so as to introduce our company and learn from each other according to the actual situation of our company. 7

6, business entrepreneurship, development history showroom

Display all the items related to the development of the company, publicize the company's history from the development to the present, and express it in the form of storytelling.

7. Cultural and sports activities

Stylistic activities refer to singing, dancing, sports competitions, National Day parties, New Year's parties, etc. In these activities, the values of corporate culture can be carried through. Corporate events are held every year on holidays and at the end of the year.

8. Introducing new people and introducing new culture

The introduction of new employees brings new cultures, and the integration of new cultures and old cultures forms another new culture.

9. Conducting mutual evaluation activities

The mutual evaluation activity is to evaluate the work status of colleagues in a public opinion against the corporate culture. It also evaluates how to do it in public. It is also evaluated by colleagues how they are doing. Through the mutual evaluation movement, the contradictions are eliminated, the differences are eliminated, the shortcomings are corrected, and the advantages are promoted. Identify the right and wrong to achieve the optimization of the working state.

10. Role role model of company leaders

The management of the company set an exemplary role and took the lead in implementing the company management system.

11. Produce corporate electronic newspapers and periodicals

Enterprise newspapers and periodicals are an important part of corporate culture construction and an important carrier of corporate culture. Corporate newspapers and magazines are a window to promote the company to all public and customers related to the company inside and outside the company.

Second, the basic content of corporate culture construction

First, the material layer culture

The products and services provided by the enterprise are the result of the production and management of the enterprise and the primary content of the material culture. Secondly, the production environment, corporate appearance, corporate architecture, corporate advertising, product packaging and design of the enterprise also constitute an important part of the material culture of the enterprise.

Second, behavioral culture

Behavioral culture refers to the activity culture generated by employees in production, management and entertainment activities. Refers to cultural phenomena arising from business operations, education and publicity, interpersonal activities, and cultural and recreational activities. It includes the rules of corporate behavior, the norms of corporate relationships, and the norms of public relations. Corporate behavior includes behavior between business and business, between business and customer, between business and government, and between business and society.

1. The norm of corporate behavior refers to the basic behavioral norms formed around the company's own goals, the company's social responsibility, and the protection of customers' interests. The norms of corporate behavior are divided into the behavior of entrepreneurs, the behavior of corporate model characters and employee behaviors.

2. Corporate interpersonal relationships are divided into two parts: internal relations and external relations. Foreign relations mainly refers to the relationship formed by business operations in different social strata, market environment, state organs, cultural communication agencies, competent authorities, consumers, distributors, shareholders, financial institutions, and peer competitors.

3. Corporate public relations planning and its regulations.

4. Service Code of Conduct: Refers to the code of conduct formed by the company in the process of providing services to customers. It is an important guarantee for the quality of corporate service work.

Third, the institutional culture

It mainly includes three aspects: enterprise leadership system, enterprise organization and enterprise management system. The corporate institutional culture is a culture in which the enterprise gives certain restrictions on the behavior of employees in order to achieve their own goals. It has the requirements of commonality and strong behavioral norms. It regulates everyone in the business. The enterprise process operation process, factory discipline regulations, economic responsibility system, assessment rewards and punishments, etc. are all contents of the enterprise system culture.

1. The corporate leadership system is the general term for the company's leadership style, leadership structure, and leadership system.

2. The organizational structure of the enterprise is the internal components and relationships of the enterprise that are planned and established by the enterprise to effectively achieve the corporate goals. The choice of organizational structure matches the orientation of corporate culture.

3. The management system is the various regulations or regulations that have the mandatory obligations and guarantee certain rights in the production management practice activities for the best interests of the enterprise, including the personnel system, production management system and democracy of the enterprise. All rules and regulations such as the management system. The institutional culture of enterprises is the guarantee for the implementation of behavioral culture.

Fourth, the spiritual culture of the core layer

It refers to a spiritual achievement and cultural concept that has been formed for a long time due to certain social and cultural backgrounds and ideologies in the production and management of enterprises. Including enterprise spirit, business philosophy, corporate ethics, corporate values, corporate style and other content, is the sum of corporate ideology.

1. The entrepreneurial spirit of “participation, dedication, and collaboration” is a group consciousness that combines modern consciousness with corporate personality. It is a concentrated expression of the company's business objectives, value standards, and corporate creeds, which form the cornerstone of corporate culture. Usually through the image of factory songs, factory emblems, factory training, factory regulations and so on.

2. "Market-oriented" business philosophy: refers to the world view and methodology promoted in the course of business operations. It is an ideology and cultural phenomenon formed by enterprises in dealing with the relationship between people and people. It is related to national culture, social production in a specific period, specific economic form, national economic system and corporate culture background.

3. “People-oriented” corporate values: the basic beliefs and goals pursued by the company in the pursuit of business success. It is reflected in the relationship between shareholders, employees, customers, the public and other interest groups, including profit values, business management values and social mutual benefit values.